Wednesday, December 03, 2008

Ray-Ray Goes Bye-Bye

There's something surprising in this Herald story about Rachael Ray's recent Boston book signing. And I'm not talking about the revelation that Ray isn't as sickeningly perky behind the scenes as she is before an audience.

Still signing, the 40-year-old celebrity chef dismissed a question about favorite recipes - “I have no favorite foods” - one about her now-defunct Dunkin’ Donuts gig - “I am no longer associated with Dunkin’ Donuts. But I still drink coffee”[.]

Since Ray's been driving me insane since she started shilling for the Canton-based chain, I'm not sad to see her go. But I recall her contract running until 2010.

Maybe some of you entertainment legal eagles can fill me in on the nuances of endorsement deals. Is the 2010 date cited in the E! article like a baseball contract, and the last two years could have been her option years?

Or am I right in thinking that Dunks got tired of us questioning her dedication to its brand and exercised its Starbucks-drinking clause and gave her the boot? I guess I shouldn't question this good fortune, but I'm curious. If you know the reason, let me know.

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