No Longer the Alliteration Station?

Over a couple of beers at the Pour House tonight (ah, irony), my friends and I were talking about the doomed local media scene. One friend pointed out a very disturbing trend I had not noticed until it was mentioned.

Channel 7 has cut way back on its use of alliteration.

That's like. . . Boston magazine cutting back on its high-end lifestyle reporting. Or the Globe cutting back on lifeless lifestyle pieces. Or the Herald cutting back on conservative ire. It is just a move to deny its true identity, and should therefore not be done.

For example: The News Station is leading its reports about the ongoing mess north of Boston with the headline "Ice Storm." Bo-ring. How about "Staying Warm After the Storm?" "Ice Isn't Nice?"

Surely the station's crack team of writers could come up with something more—wait for it—compelling than "Ice Storm"? Or have the alliterative geniuses all been laid off as the media economy continues its downward spiral?