Keep it in Your Pants

Levi's is apparently making iPod jeans, with a special little pocket to keep your iPod in.
Now, I don't work for Apple (unfortunately), but I think they designed the iPod so it will fit in a standard pocket. Why do we need to redesign the pocket for the iPod? Also, if you're bitching about the lump a Nano leaves in your pocket, well, you've got bigger problems than what kind of jeans you wear.
...And don't you imagine, in about ten years from now, we'll be laughing about this on a VH1 "I Love the Two Thousand Aughts"?